Continuously setting the trend, Levi's is initiating a worldwide casting search for its 2024 Live in Levi’s exclusive movie.

Renowned as a pioneering force in the denim world, Levi’s has consistently been at the forefront of originality and bold defiance. Its recent move towards an inclusive casting approach perfectly aligns with its ethos. The casting call welcomes individuals who embody movement, extending beyond just professional dancers to include people from all backgrounds, experiences, and ways of life. A yet-to-be-released track from the Grammy-award-winning talent, producer and DJ Kaytranada will grace this new film. This upcoming track serves as the vibrant backdrop for Levi’s campaign film, The Floor Is Yours, which showcases Levi's latest collection through the art of dance. Directed by Omar Jones, the film captures the captivating essence of dance to disrupt the calm of its setting, ignited by the bravery of one to stand out.

“In line with our long-standing identity as the ‘unofficial uniform’ of innovation, the 2024 Live in Levi’s® campaign celebrates those who carve their own path and advance culture. Our goal with this campaign is to motivate the creators and shakers globally to step up and make their mark,” states Kenny Mitchell, Chief Marketing Officer, in a press statement.

Mar 31 Global Open Casting Call By Levi's

Mar 31 “Shanghai Fishing” by Photographer Ralph Steinegger